- Tubi, owned by Fox, launched a native app inside ChatGPT on April 8, 2026, becoming the first major streaming service to build a dedicated experience directly within OpenAI’s chatbot.
- Users access the integration by installing the Tubi app from ChatGPT‘s app store and typing “@Tubi” followed by a natural-language query such as “a thriller for girls’ night.”
- ChatGPT reported 900 million weekly active users as of February 2026; Tubi reports more than 100 million monthly active users on its own platform.
- The move reverses Tubi’s earlier in-house AI strategy: its “Rabbit AI” feature, also powered by ChatGPT, launched in 2023 and was discontinued in 2024.
What Happened
Tubi, the Fox-owned free streaming service, announced Tuesday the launch of a native app inside ChatGPT, making it the first major streaming platform to build a dedicated discovery experience directly within OpenAI’s chatbot. The integration gives users access to Tubi’s library of more than 300,000 movies and TV episodes through natural-language prompts, without leaving the ChatGPT interface. No competing streaming service — including Netflix or Amazon Prime Video — has extended AI recommendation features to an external AI assistant in this way.
Why It Matters
OpenAI opened its platform to third-party developers in October 2025, and companies including Booking.com, Canva, DoorDash, Expedia, Spotify, Figma, Zillow, and SeatGeek have since launched native integrations. Tubi’s launch is the first from a streaming service, entering a category where content discovery is a documented friction point: with hundreds of platforms and tens of thousands of titles, audiences frequently abandon searches without selecting anything. Tubi’s integration attempts to offload that problem to an interface users are already using for open-ended queries.
Technical Details
Users install the Tubi app from the ChatGPT app store, then prefix prompts with “@Tubi” to activate the integration. The system accepts natural-language requests — examples given by Tubi include “a thriller for girls’ night” and “something funny” — and returns curated title recommendations linked directly to content available on Tubi’s platform. ChatGPT reported 900 million weekly active users in February 2026, a figure Tubi cited as the rationale for meeting users on that platform rather than building a separate in-app experience. Tubi’s own service reports more than 100 million monthly active users.
Who’s Affected
Tubi’s existing user base gains a secondary discovery surface if they overlap with ChatGPT’s user base, though Tubi did not disclose what percentage of its 100 million monthly users also use ChatGPT. Competing free ad-supported streaming services (FAST) — including Pluto TV, Peacock’s free tier, and The Roku Channel — have not announced equivalent integrations, leaving Tubi with a first-mover position in the ChatGPT app ecosystem for streaming. Developers building streaming discovery tools may also face new competitive pressure from platform-level integrations of this kind.
What’s Next
Tubi separately announced a “Creatorverse Incubator” program offering promotional support and potential funding for original shows debuting exclusively on the platform, suggesting the company is pursuing a dual strategy of audience acquisition through AI interfaces and supply-side investment in original content. Whether the ChatGPT integration drives measurable changes in Tubi’s viewership or advertiser metrics has not been disclosed, and Tubi did not indicate a timeline for sharing performance data. Other major streaming services have not announced plans for similar ChatGPT integrations as of April 9, 2026.
