Bluesky has launched Attie, a standalone AI assistant app that allows users to create custom feeds using natural language commands. The app was presented for the first time at the Atmosphere conference over the weekend by Bluesky’s former CEO Jay Graber, now chief innovation officer, and CTO Paul Frazee.
“It’s a new product — it’s not a part of the Bluesky app,” explained interim CEO Toni Schneider in an interview. “This is a standalone product, and it’s the first one that’s built by Jay’s new team.” Schneider also serves as a partner at Bluesky backer True Ventures.
Attie leverages Anthropic’s Claude AI model and operates as an agentic social app built on Bluesky’s AT Protocol (atproto). Users sign in with their Atmosphere login, which works across any app running on atproto, including Bluesky. The app can immediately understand user preferences and conversation history because the atproto ecosystem shares data across applications.
The app allows users to build custom feeds by typing commands in natural language, similar to chatting with other AI chatbots. “You control it, you shape it, without having to write code or know how to set up these feeds,” Schneider said. Users can ask Attie questions about posts they might like to see or repost, and the app helps curate personalized feeds.
Conference attendees are serving as initial beta testers for the new experience. At launch, Attie can build and view feeds that will later become available within Bluesky or other atproto apps. The development team plans to eventually allow users to “vibe-code” their own social apps and build tools for others.
According to Schneider, Graber and her team began working on Attie a few months ago, around the same time she transitioned from running the company to focusing on product development. The app represents Bluesky’s first standalone product beyond its main social networking platform.
