- Apple‘s overhauled Siri app, shipping with iOS 27, will auto-delete chats after each session by default, Bloomberg reported on Sunday.
- The privacy-first design positions Apple’s offering closer to WhatsApp’s recent incognito mode for Meta AI than to ChatGPT‘s persistent history.
- A Genmoji upgrade is also coming in iOS 27.
- The new Siri is part of Apple’s Apple Intelligence rebuild that has been a focus through 2025-2026.
What Happened
Apple’s overhauled Siri app, planned to ship with iOS 27, will treat conversations as ephemeral by default — auto-deleting chats after each session, Bloomberg’s Power On newsletter reported on Sunday. The same iOS 27 release will also include a Genmoji upgrade, per Bloomberg’s Mark Gurman.
Why It Matters
Apple is positioning Siri’s privacy story as a primary differentiator against the persistent-chat-history defaults at OpenAI, Anthropic, and Google. The model echoes Meta’s WhatsApp Meta AI incognito mode that launched on May 13. The pattern is now an industry trend: privacy-first AI chat interfaces that compete with the always-on retention model of the original chatbot wave.
The Siri overhaul also lands as the Apple-OpenAI partnership reportedly frays. Bloomberg reported on May 14 that the relationship behind the current Siri-to-ChatGPT handoff is heading toward potential legal action. An Apple-first Siri experience reduces Apple’s structural dependency on OpenAI for fallback queries.
Technical Details
Bloomberg’s reporting does not disclose the underlying model architecture for the new Siri experience. Apple’s existing Apple Intelligence stack uses a mix of on-device Foundation Models and Private Cloud Compute — Apple’s privacy-preserving cloud inference layer that the company has been productising through 2025. The auto-delete-by-default behaviour is consistent with the Private Cloud Compute design constraints, which are architected so that requests do not persist after processing.
The Genmoji upgrade was not detailed beyond a high-level Bloomberg mention. Genmoji is Apple’s generative-emoji feature launched alongside Apple Intelligence in 2024. The iOS 27 update is expected to expand capabilities and quality. iOS 27 itself is on Apple’s standard fall release cadence, expected at WWDC 2026 in June for preview and general availability in September.
Who’s Affected
iPhone users gain a privacy-tier alternative to ChatGPT and Gemini for daily AI queries — a wedge Apple Intelligence has been building toward since the 2024 introduction. OpenAI faces a Siri experience that needs less ChatGPT fallback, potentially reducing the volume of Apple-routed queries to OpenAI’s infrastructure. Anthropic and Google, which Apple has been reportedly evaluating as alternative or supplementary model providers for Apple Intelligence, gain an opening to participate in Siri’s hard-query routing. Privacy-focused competitors — Signal, Brave Leo, and DuckDuckGo’s AI offerings — face a credible privacy-tier offer at OEM scale.
What’s Next
WWDC 2026 is the most likely venue for Apple to disclose the full architecture of the new Siri. Beta availability typically follows the keynote, with general iOS 27 release in September. The new Siri’s downstream dependency choices — which third-party models Apple routes hard queries to — will be among the most-watched announcements. The Apple-OpenAI legal uncertainty makes that disclosure unusually consequential for the AI provider competitive landscape.
