- Bluesky launched Attie, a standalone AI assistant app built on the AT Protocol that lets users create custom feeds using natural language commands.
- The app uses Anthropic‘s Claude AI model and was built by former Bluesky CEO Jay Graber’s new product development team.
- Attie is currently in beta with conference attendees at Bluesky’s Atmosphere event, with plans to eventually let users “vibe-code” their own social apps.
What Happened
Bluesky launched Attie, a standalone AI-powered app for creating custom social media feeds using natural language. The app was presented at the Atmosphere conference on March 28 by Jay Graber, Bluesky’s former CEO and now chief innovation officer, alongside CTO Paul Frazee.
“It’s a new product — it’s not a part of the Bluesky app,” explained interim CEO Toni Schneider in an interview with TechCrunch reporter Sarah Perez. “This is a standalone product, and it’s the first one that’s built by Jay’s new team.” Schneider also serves as a partner at Bluesky backer True Ventures.
Why It Matters
Attie represents Bluesky’s first standalone product beyond its main social networking platform and signals the company’s willingness to integrate AI despite its user base’s well-documented skepticism toward AI-driven features. Many Bluesky users joined the platform specifically to escape algorithmic curation on X and Meta’s platforms. The app takes a different approach from competitors by giving users direct, transparent control over feed curation rather than relying on opaque recommendation algorithms.
The broader significance lies in the AT Protocol architecture. Because atproto shares data across applications, Attie can immediately understand user preferences and conversation history without building a separate data pipeline. Feeds created in Attie will eventually become available within Bluesky or any other app running on the AT Protocol.
Technical Details
Attie is built on Bluesky’s AT Protocol (atproto) and uses Anthropic’s Claude AI model to interpret natural language commands for feed creation. Users sign in with their Atmosphere login, which works across any application running on atproto, giving the app access to existing social graph data and content preferences.
The feed creation process works through conversational interaction, similar to chatting with other AI assistants. Users type commands describing what they want to see — such as specific topics, content types, or filtering criteria — and the AI translates those instructions into feed algorithms without requiring any programming knowledge. “You control it, you shape it, without having to write code or know how to set up these feeds,” Schneider said.
Users can also ask Attie questions about posts they might want to see or repost, and the app helps curate personalized content recommendations. The conversational interface means users can iteratively refine their feeds through follow-up instructions rather than navigating settings menus or writing filter rules.
The app functions as what Bluesky describes as an “agentic social app,” meaning the AI acts as an agent that can take actions on behalf of the user within the atproto ecosystem, including browsing posts, suggesting reposts, and answering questions about content the user might find relevant.
Who’s Affected
Bluesky’s existing user base gains a new tool for feed customization that previously required technical knowledge of feed generators or third-party tools. The app lowers the barrier for non-technical users who want personalized content curation without learning Bluesky’s feed generator system.
Developers building on atproto may also benefit, as Attie demonstrates the protocol’s capability for third-party applications that share authentication and data. The development team plans to eventually allow users to “vibe-code” their own social apps and build tools for other users on the protocol. For Anthropic, the integration represents a high-visibility consumer deployment of Claude in a social media context, extending its reach beyond productivity and enterprise use cases.
What’s Next
Conference attendees at Atmosphere are serving as initial beta testers. Schneider said Graber and her team began working on Attie a few months ago, around the time she transitioned from running the company to focusing on product development. No public release date has been announced, and Bluesky has not disclosed pricing or whether the app will remain free.
The app currently supports feed building and viewing, with broader distribution through Bluesky and other atproto apps planned for a later phase. Whether Bluesky’s privacy-conscious user base will embrace an AI-powered feed tool remains an open question, particularly given ongoing debates about AI training data sourcing on social platforms.
