- Make.com (formerly Integromat) is a visual automation platform connecting over 3,000 applications through a node-based workflow builder with branching, loops, and conditional logic.
- AI-powered features now include autonomous agents that handle complex tasks across connected applications and natural language scenario creation.
- Pricing starts at $10.59/month for 10,000 operations, with a free tier offering 1,000 operations monthly.
- The platform was acquired by Celonis and now emphasizes “agentic automation” as its core differentiator against Zapier.
What Happened
Make.com, formerly known as Integromat, has expanded from a visual workflow automation tool into a platform for building AI-powered agents. The platform now connects over 3,000 verified and community applications, up from 1,500 in its earlier iteration, and integrates with major AI services including OpenAI (ChatGPT, Sora, DALL-E, Whisper), DeepSeek AI, and Perplexity AI.
The company, now owned by Celonis, launched Make AI Agents in 2025, a feature that lets users build autonomous agents capable of orchestrating complex workflows across connected applications. An AI Agents Library provides pre-made templates for common agent patterns. The platform also introduced Make Grid, an enterprise control dashboard for managing automation landscapes across teams and departments.
Integration partners now span major business categories including CRM (HubSpot, Salesforce), project management (Monday.com), communication (Slack), design (Canva), ERP (NetSuite), and the latest AI platforms (DeepSeek AI, Perplexity AI).
Make.com has earned consistently high customer satisfaction ratings: 4.8/5 on Capterra (404 reviews), 4.7/5 on G2 (238 reviews), and 4.6/5 on Gartner (20 reviews).
Why It Matters
The automation platform market has split into two camps: simplicity-first tools like Zapier that prioritize ease of use, and power-first tools like Make.com that prioritize flexibility. Make.com’s node-based visual builder handles workflows that would require multiple chained automations in linear platforms, including branching paths, parallel execution, iterators, aggregators, and routers in a single scenario.
The addition of AI agents represents a strategic shift. Rather than just connecting apps through predetermined trigger-action sequences, Make.com now positions itself as a platform where AI can autonomously decide which actions to take based on context. The company calls this “agentic automation” that “adapts in real time to your business needs.” This distinction matters because traditional automation breaks when inputs deviate from expected formats, while agent-based workflows can adapt to variations without requiring manual scenario updates.
Technical Details
Make.com’s scenario builder uses a visual node graph where each node represents an application action. Users connect nodes to create workflows with conditional branching (routers), iteration over data sets (iterators), data combination (aggregators), and parallel execution paths. The platform supports webhooks for real-time triggers, scheduled execution, and event-based activation.
Built-in data transformation functions handle parsing, formatting, and converting data between applications without requiring external tools. The platform includes error handling at the node level, allowing scenarios to continue executing alternative paths when individual steps fail. Make MCP Server enables external AI systems to connect directly to Make.com workflows as tool endpoints.
Security certifications include SOC 2 Type II, SOC 3, GDPR compliance, single sign-on support, and data encryption. Operations-based pricing counts each action a scenario performs, making costs predictable relative to actual usage volume.
Who’s Affected
Make.com serves a range of users from solo operators automating repetitive tasks to enterprise teams managing complex multi-department workflows. The platform targets marketing automation, sales cycle optimization, operations management, customer experience, finance, HR, and IT workflow automation.
The primary tradeoff is complexity versus capability. Non-technical users may find Make.com’s visual builder intimidating compared to Zapier’s simpler interface. The learning curve is steeper, and debugging failures across multiple branches requires more technical understanding. Users who need only simple trigger-action workflows may find Make.com overpowered for their needs.
What’s Next
Make.com’s integration with over 400 pre-built AI applications and its new agent infrastructure position it as a bridge between traditional automation and autonomous AI workflows. The Celonis acquisition provides enterprise sales channels and process mining expertise that the platform previously lacked, potentially enabling tighter integration between workflow automation and business process analysis.
The competitive question is whether Make.com’s power-user positioning can scale to enterprise adoption, or whether Zapier’s simplicity advantage and larger integration library (7,000+ apps) will continue to dominate the broader market. Users evaluating Make.com should start with the free tier’s 1,000 monthly operations to test whether the visual builder’s additional complexity translates into meaningful workflow improvements for their specific use cases.
