- Amazon is scaling back the ambitions of most of its Nova AI models and reorganizing its AI development teams, Bloomberg reports.
- The reorganization follows the Nova models’ failure to gain traction against OpenAI’s ChatGPT, Anthropic’s Claude and Google’s Gemini.
- Amazon has placed most Nova models, including text, video and image generation versions, into a “keep the lights on” state with minimal resourcing.
- Labor and computing power are being redirected toward Amazon’s “highest priority” AI goals, according to insiders cited by Bloomberg.
What Happened
Amazon is scaling back most of its in-house Nova AI models and reorganizing its AI development teams after the models failed to gain the traction of rivals, Futurism reported (Oct 27, 2026), citing Bloomberg.
Why It Matters
Unlike OpenAI’s ChatGPT, Anthropic’s Claude and Google’s Gemini, Amazon’s Nova models never became a household name, despite the company’s scale in cloud infrastructure and retail AI deployment. The retreat signals Amazon is narrowing its focus rather than continuing to compete broadly across model types.
Technical Details
According to Bloomberg, Amazon insiders say the company has put most Nova models — including text-based versions as well as video- and image-generating models — into a “keep the lights on” state, meaning they remain technically supported but receive only the bare minimum resources needed to stay running. Labor and computing power are being redirected toward Amazon’s “highest priority” AI goals.
Who’s Affected
The move affects Amazon’s internal AI teams working on Nova, as well as enterprise customers who had adopted Nova models through AWS. It also raises questions about Amazon’s competitive position against OpenAI, Anthropic and Google in foundation models.
What’s Next
Amazon has not publicly detailed which specific AI priorities will now receive the redirected resources. The company has not commented publicly on the Bloomberg report.
